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Greenwashing is a Communications Problem

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Greenwashing and How to Avoid It - TUGI (theurbangardeninitiative.org) Guest blog by  John Treadgold who is Sustainable Investment  Thought Leadership Expert  This was original ly published  here. It was my first business trip since my son was born. I had to dust off my luggage and my suit jacket, but the early flight was a breeze, I’m now accustomed to being up at 5am. I was heading to Melbourne for the RIAA Conference, I’d been invited to host a panel on impact investing (I’ll write about that next week), but I was able to catch some other sessions. After two days, I was left with two key takeaways: 1.       Every investment manager and super fund is hurriedly reviewing their external reporting . The regulators have moved from talk, to action ,  on the topic of enforcing accuracy of sustainability claims. While everyone’s double-checking the language used, some have even pulled major portions of their reports, in what is bein...