Sustainability at a Crossroads: A Call for Global Insight
Over the past four decades, sustainability has evolved from a niche concern into a defining global agenda. From the foundations laid by the Brundtland Report to the rise of ESG, net-zero commitments, and global frameworks such as the Sustainable Development Goals, the field has expanded rapidly and entered the mainstream. Yet today, many working in sustainability sense that the agenda is entering a new phase. Sustainability at a Crossroads , a global consultation conducted in 2025 by GlobeScan, ERM, and Volans, explored how practitioners are experiencing this moment. Drawing on perspectives from sustainability professionals across regions and sectors, the research pointed to a period of reflection and reassessment about how progress can be accelerated. While views differ, there is a recognition that the current approach needs to evolve to better meet the scale and complexity of today’s challenges. At the same time, this moment should not be seen as a setback, but as an opportun...