Guest blog: Believing in contribution, not entitlement
Guest blog by Katerva: The mission of Katerva is to find, evaluate and accelerate disruptive sustainable innovations from around the world. We’re looking for ideas that leap efficiency, lifestyle, and create action that is a generation ahead of current thinking. In our six-part series we talk about shifts in mindset and behaviour that are required if we are serious about moving towards sustainability. Our latest one was about ‘Giving more importance to the feminine side’, before that the topics were ‘Thinking into the future while acting now’, ‘Letting go off the illusion of control control’, and ‘Understanding connectedness and thinking in systems’. What is the shift required? The essence of this mindset shift is captures in the quote of John F Kennedy from his presidential inauguration in 1961 when he said, “Ask not what your country ca...