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Guest blog: A deeper look into the beauty industry

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Guest blog by  Lara Van Lith from Arizona State University  Sustain Earth  -  Our Mission:  We provide sustainability information, news and ideas in an accessible form—without simplifying the issues. Our goal is to help people discover the science and explore ideas for living more sustainably every day. At Sustainable Earth, we seek to show that every small lifestyle change you make can make a positive difference for a cleaner planet. Personal style plays a significant role in our lives, allowing us to express ourselves through fashion, accessories, and makeup. Of course, the idea of using  makeup for self-expression isn’t new . The influence of the modern-day use of makeup dates back to 6,000 years ago when Egyptians used natural materials like malachite, kohl, red ochre, and henna for religious ceremonies and personal beautification. Nowadays, the cosmetics and beauty industry is a massive market, estimated at $48.8 billion, and is continuing to gro...